In 2004, the brand teamed up with Karl Lagerfeld, designer for Chanel, to create a high-end fashion line that produced an affordable collection for the younger customers of H&M. The idea was a hit and from then on the brand has successfully teamed up with fashion elite such as: Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Jimmy Choo, Sonia Rykiel, and Lanvin.
H&M creates a legacy of trendy designer, hot off-the-runway fashion apparels that are majorly affordable. You can shop endlessly for classy and sophisticated work ensemble, as well as chic and sexy party attire along with high-fashion everyday outfits. The brand has a global presence of over 2,000 stores in about 38 different countries making it a tough giant to compete with, but there are other chic smart fast-fashion stores that are grabbing enough eyeballs from shoppers world-wide. These stores have proven to impart a similar shopping experience like H&M, let’s take a look at them.